CIM Coursebook 06/07 Customer Communications

CIM Coursebook 06/07 Customer Communications
Maggie Jones (Auteur)

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Description du produit

Elsevier/Butterworth-Heinemann’s 2006-2007 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice

The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice
Jack B. Corgel (Auteur, Sous la direction de), Michael C. Sturman (Auteur, Sous la direction de), Rohit Verma (Auteur, Sous la direction de)

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Don't Run, Whatever You Do: My Adventures as a Safari Guide

Don't Run, Whatever You Do: My Adventures as a Safari Guide
Peter Allison (Auteur)

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Start Your Own Food Truck Business

Start Your Own Food Truck Business
Entrepreneur Press (Auteur), Rich Mintzer (Auteur)

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Fast Food Nation: What The All-American Meal is Doing to the World

Fast Food Nation: What The All-American Meal is Doing to the World
Eric Schlosser (Auteur)
(2)

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Description du produit

Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.

Schlosser's myth-shattering survey stretches from California's subdivisions where the business was born to the industrial corridor along the New Jersey Turnpike where many fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths -- from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate. He also uncovers the fast food chains' disturbing efforts to reel in the youngest, most susceptible consumers even while they hone their institutionalized exploitation of teenagers and minorities.

How to Start & Run a B&B: A practical guide to setting up and managing a successful Bed & Breakfast business

How to Start & Run a B&B;: A practical guide to setting up and managing a successful Bed & Breakfast business
Stewart Whyte (Auteur)

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How to be a Hotel Receptionist...

How to be a Hotel Receptionist...
Matt Shiells-Jones (Auteur)

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Patisserie

Patisserie
Leonard J Hanneman (Auteur)

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Description du produit

This classic book, widely known and used by patissiers is a professional text on the art of patisserie. In the twenty years that Patisserie has been published there have been great changes in almost every aspect of this art, and the author has thoroughly updated this new edition to take account of these.

A key feature of the revised edition is the inclusion of seventy-three new colour photographs. Each shows clearly how the finished product should be presented, and a wide range of diagrams demonstrate the more complex processes.

New dishes have been added, for example, pavlova, sticky toffee pudding, blinis, pasta dough, frangipan apple, cheesecake, and sugar balls, while some of the existing ones have been amended or replaced. Additional information on fruits, and on using eggs or egg substitutes in patisserie have been included. Of special interest are the chapters on equipment, commodities, and hygiene, which include the provisions of the Food Hygiene (Amended) Regulations 1990, as far as they affect the patisserie section of the catering industry.

New four colour illustrations
Classic text
Fully revised

Pizza Franchise Opportunities - The Top 5 Pizza Companies Analyzed And 'Sliced Up'

Pizza Franchise Opportunities - The Top 5 Pizza Companies Analyzed And 'Sliced Up'
Gerek Allen (Auteur)

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History of the Decline and Fall of the Roman Empire - Volume 2

History of the Decline and Fall of the Roman Empire - Volume 2
Edward Gibbon (Auteur)

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Description du produit

The sectaries of a persecuted religion, depressed by fear animated with resentment, and perhaps heated by enthusiasm, are seldom in a proper temper of mind calmly to investigate, or candidly to appreciate, the motives of their enemies, which often escape the impartial and discerning view even of those who are placed at a secure distance from the flames of persecution. A reason has been assigned for the conduct of the emperors towards the primitive Christians

Corporate Event Project Management

Corporate Event Project Management
William O'Toole (Auteur), Phyllis Mikolaitis (Auteur)

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Hospitality Marketing: Principles and Practice

Hospitality Marketing: Principles and Practice
David Bowie MBA MCIM MHCIMA (Auteur), Francis Buttle (Auteur)

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Description du produit

Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.

Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager:

* BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication.
* DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour.
* AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative.

Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.

* Contextualises the marketing mix for the hospitality industry.
* Contains real-life examples, mini case studies and exercises to illuminate analysis and help understanding.

Hospitality Marketing Management

Hospitality Marketing Management
David C. Bojanic (Auteur)

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Hotel Babylon

Hotel Babylon
Edwards-Jones Imogen (Auteur)
(1)

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Description du produit

A luxury-hotel manager reveals what goes on behind closed doors...and sometimes, right out in the hallway.

The manager of an exclusive boutique hotel (who shall remain nameless) exposes the low-life styles of the rich and famous.

And we're not talking just loud all-night bashes...

The anonymous author has encountered lavish drug parties, gorgeous call girls, naked guests falling out of windows, $9,000 bottles of wine, astronomical telephone porn bills, bathtubs of Evian, and on more than one occasion, dead sheep. And every dirty word of it is true.

This is a trawl through the decadence and debauchery of the ultimate service industry - where money not only talks, but gets guests the best room, the best service, and also entitles them to behave in any way they please.

A Narrative of the Expedition to Botany-Bay

A Narrative of the Expedition to Botany-Bay
Watkin Tench (Auteur)

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Description du produit

The marines and convicts having been previously embarked in the River, at Portsmouth, and Plymouth, the whole fleet destined for the expedition rendezvoused at the Mother Bank, on the 16th of March 1787, and remained there until the 13th of May following. In this period, excepting a slight appearance of contagion in one of the transports, the ships were universally healthy, and the prisoners in high spirits.

Wine Marketing

Wine Marketing
Richard Mitchell (Auteur), C. Michael Michael Hall (Auteur)

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Description du produit

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this bok is on the practicalities of wine marketing. Each chapter includes the folliowing invaluable features: * 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Judy Allen (Auteur)

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Tourism and Transport: Modes, Networks and Flows

Tourism and Transport: Modes, Networks and Flows
David Timothy Duval (Auteur)

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Description du produit

This book investigates the complex relationship between transport provision and tourism. While focusing on the various modes and types of transport available, it also discusses the form and extent of transport networks that tie destinations together and the regulatory environments that dictate transport flows on an international scale. The environmental implications for transport, including climate change and emissions, also features.