2050 - Tomorrow's Tourism

2050 - Tomorrow's Tourism
Ian Yeoman (Auteur)

Download : EUR 18,02 (as of 12/29/2012 08:06 PST)

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The Economic Ascent of the Hotel Business

The Economic Ascent of the Hotel Business
Paul Slattery (Auteur)

Download : EUR 37,06 (as of 12/26/2012 12:57 PST)

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Gordon Ramsay's Playing with Fire

Gordon Ramsay's Playing with Fire
Gordon Ramsay (Auteur)

Download : EUR 5,60 (as of 12/26/2012 00:45 PST)

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The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies
Kaye Sung Chon (Auteur)

Download : EUR 26,17 (as of 12/25/2012 13:13 PST)

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Hospitality Business Development

Hospitality Business Development
Alan Clarke (Auteur), Ahmed Hassanien (Auteur), Crispin Dale (Auteur)

Download : EUR 25,92 (as of 12/25/2012 01:08 PST)

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The Business of Resort Management

The Business of Resort Management
Peter Murphy (Auteur)

Download : EUR 30,59 (as of 12/24/2012 05:08 PST)

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Wine Tourism Around the World

Wine Tourism Around the World
C. Michael Hall (Auteur, Sous la direction de), Liz Sharples (Auteur, Sous la direction de), Brock Cambourne (Auteur, Sous la direction de), Niki Macionis (Auteur, Sous la direction de)
(1)

Download : EUR 32,84 (as of 12/22/2012 16:07 PST)

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Marketing in Travel and Tourism

Marketing in Travel and Tourism
Mike Morgan (Auteur), Ashok Ranchhod (Auteur)

Download : EUR 25,20 (as of 12/16/2012 13:33 PST)

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Guerrilla Tourism Marketing - Increase Your Profit by Leveraging Marketing, Technology and Relationships

Guerrilla Tourism Marketing - Increase Your Profit by Leveraging Marketing, Technology and Relationships
Jay Conrad Levinson (Auteur), Carol Wain (Auteur), Joyce Collicutt (Sous la direction de), Katheryn Coleman (Sous la direction de)

Download : EUR 8,23 (as of 12/16/2012 01:44 PST)

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Wine and Society: The Cultural and Social Context of a Drink

Wine and Society: The Cultural and Social Context of a Drink
Steve Charters (Auteur)

Download : EUR 34,84 (as of 12/15/2012 14:03 PST)

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Description du produit

Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that. Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes: * That the core of wine production and consumption is shaped by historical, geographical and cultural factors.
* Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce
* Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer.
* The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature
* The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks. Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.

Events Management

Events Management
Glenn Bowdin (Auteur), Johnny Allen (Auteur), William O'Toole (Auteur), Rob Harris (Auteur), Ian McDonnell (Auteur)

Download : EUR 29,39 (as of 12/07/2012 19:35 PST)

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Description du produit

'Events Management' provides an introduction to the principles and practices associated with planning, managing and staging special events. It looks at the concepts involved with event planning such as management, stage and logistic management, marketing and promotion, event evaluation and reporting.

Wine Marketing

Wine Marketing
Richard Mitchell (Auteur), C. Michael Michael Hall (Auteur)

Download : EUR 28,50 (as of 12/06/2012 06:54 PST)

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Description du produit

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this bok is on the practicalities of wine marketing. Each chapter includes the folliowing invaluable features: * 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

An Account of Egypt

An Account of Egypt
Herodotus (Auteur), G. C. (George Campbell) Macaulay (Traduction)

Download : EUR 0,00 (as of 12/05/2012 11:16 PST)

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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Judy Allen (Auteur)

Download : EUR 18,94 (as of 12/03/2012 00:41 PST)

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Running a Restaurant For Dummies

Running a Restaurant For Dummies
Michael Garvey (Auteur), Andrew G. Dismore (Auteur), Heather H. Dismore (Auteur)

Download : EUR 13,27 (as of 11/27/2012 23:02 PST)

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Social Media in Travel, Tourism and Hospitality

Social Media in Travel, Tourism and Hospitality
Evangelos Christou and Ulrike Gre Marianna Sigala (Auteur)

Download : EUR 57,64 (as of 11/27/2012 04:31 PST)

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Sport and Tourism

Sport and Tourism
James Higham (Auteur), Tom Hinch (Auteur)

Download : EUR 23,76 (as of 11/23/2012 10:43 PST)

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The New Gold Standard : 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company

The New Gold Standard : 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
Joseph Michelli (Auteur)
(1)

Download : EUR 11,87 (as of 11/22/2012 23:37 PST)

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Understanding A3 Thinking: A Critical Component of Toyota's PDCA Management System

Understanding A3 Thinking: A Critical Component of Toyota's PDCA Management System
Durward K. Sobek II. (Auteur), Art Smalley (Auteur)
(2)

Download : EUR 22,67

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Strategic Sports Event Management

Strategic Sports Event Management
Guy Masterman (Auteur)

Download : EUR 31,18

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Description du produit

The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term. Using international case studies such as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at: * The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, teh media and promoters.
* The planning process; short term and long term benefits, and evaluations.
* Operational strategies including IT, communications, equipments and personnel.

Accounting and Finance for the International Hospitality Industry

Accounting and Finance for the International Hospitality Industry
Peter Harris (Auteur, Sous la direction de)

Download : EUR 28,90

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Description du produit

Top experts specializing in hospitality management have contributed articles to this new collection which explains recent developments in accounting and finance. The material is drawn from a combination of fieldwork and practical experience.


The managerial emphasis means that the content is fully relevant internationally and not constrained by the legal framework of different countries. Accounting and Finance provides an overview of:
*analysis and evaluation of performance
*planning methods and techniques
*financial information and control
*financial management.
It also shows how operational analysis can be used as a management tool to improve performance. Techniques for predicting the financial success or failure of hotels are suggested. Research into hotel companies in the US and Europe demonstrates key performance indicators used by hotel managers and financial executives.

Other contributors explore the interface between accounting and marketing and human resource management and there is thorough coverage of financial strategy formulation. Readers will also find helpful the section on statistics in the analysis and prediction of cost behaviour in hotels.

Contributors: Raymond Schmidgall (Michigan State University, USA); Debra J. Adams (Bournemouth University, UK); Professor Elisa S. Moncarz (Florida International University, USA); Richard N. Kron (Kron Hospitality Consulting, USA); Angela Maher (Oxford Brookes University, UK); Peter J. Harris (Oxford Brookes University, UK); Geoff S. Parkinson (BDO Stoy Hayward Chartered Accountants, UK); Paul Fitz-John (Bournemouth University, UK); Paul Collier (University of Exeter, UK); Professor Alan Gregory (University of Glasgow, UK); Tracy A. Jones (Cheltenham and Gloucester College of Higher Education, UK); Jacqueline Brander Brown (The Manchester Metropolitan University, UK); Nina J. Downie (Oxford Brookes University, UK): Catherine L. Burgess (Oxford Brookes University, UK); Ian C. Graham (Holiday Inn Worldwide, Belgium); Howard M. Field (International Hotel and Leisure Associates, UK); Professor Paul Beals (Canisius College, USA); Frank J. Coston (Pannell Kerr Forster Associates, UK).

Endorsed by the British Association of Hotel Accountants
Articles contributed by the world's top experts in the field of hospitality management
Edited by leading academic in accounting and finance for hospitality

Managing Airports

Managing Airports
Anne Graham (Auteur)

Download : EUR 25,20
6 neuf & d'occasion a partir de EUR 25,20

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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Howard Schultz (Auteur)
(1)

Download : EUR 7,91
6 neuf & d'occasion a partir de EUR 7,91

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